For women, the journey to becoming an entrepreneur may not always be a smooth one. It can be challenging to find the right resources, information, and support that you need along the way. With determination, persistence, and the right mindset, anything is possible. The right mindset can take you far. How you think about yourself and your abilities is one of the essential factors in determining how successful you will be as an entrepreneur.
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Start Your Buy & Hold Business Using The Power of MOMENTUM


If you are a woman building a rental portfolio, it may seem like an impossible task when you are starting from scratch or ready to go to the next level. However, now is the time for all women to defy those odds and gain momentum in real estate investing.
Whether it's your first foray into the world of rentals or you still need to figure out how to take advantage of all its potential, we believe that every woman can create a diverse rental portfolio that will pay dividends in years to come.
A well-constructed rental portfolio could deliver long-term returns that help protect against rising costs and even provide retirement income.
But first of all, let's pause and give ourselves permission to get it wrong. You are not expected to be perfect overnight—there will be bumps in the road as you learn how to build your business.
If you need encouragement along this exciting journey, stick with us: we're here to help!

Momentum = Continuous Improvement

Momentum = Continuous Improvement
From understanding basic terminology, finding creative ways of financing your investment purchases, and becoming savvy at evaluating deals – there's much for novice and experienced investors alike to benefit from learning about building your own rental portfolios.
It all starts with building momentum, one little step at a time. Newton's first law of motion states, "An object at rest stays at rest, and an object in motion stays in motion."
The key to success is creating momentum and keeping it going and then watch as the magic happens!
So Ladies, strap on your boots – it's time to get moving and give momentum a kick in the butt.

You might ask, 'How exactly do I get started.' Or 'How can I finally find myself at the end of the long-awaited success tunnel." The answer in one word is Momentum!
It all starts with building momentum, one little step at a time. Newton's first law of motion states, "An object at rest stays at rest, and an object in motion stays in motion."
The key to success is creating momentum and keeping it going and then watch as the magic happens!
So Ladies, strap on your boots – it's time to get moving and give momentum a kick in the butt.

Seven Easy Steps To Kickstart Momentum

1. Set your intention
(know your why)
Knowing your purpose - or as we call it, ‘your why’ - is more than just an intriguing question: discovering it could provide the inspiration and drive needed for success.
As a woman landlord, there’s nothing quite like that moment when you jump out of bed in the morning, full of energy and optimism – feeling ready to tackle the day.
What gets you excited? What brings you motivation? Once you have these answers written down on paper and really lean into them, nothing will stop you!

Knowing your purpose - or as we call it, ‘your why’ - is more than just an intriguing question: discovering it could provide the inspiration and drive needed for success.
As a woman landlord, there’s nothing quite like that moment when you jump out of bed in the morning, full of energy and optimism – feeling ready to tackle the day.
What gets you excited? What brings you motivation? Once you have these answers written down on paper and really lean into them, nothing will stop you!

2. Be ok with mistakes at the beginning
(mistakes are lessons)

Mistakes are part of any learning experience - especially regarding real estate. So, here's our reminder: When you're figuring things out and feeling overwhelmed, don't forget that even your mistakes can become invaluable lessons if you approach them with an open mind!
In fact, mistakes are part of the learning process and are ultimately a great source of wisdom- so don't be afraid to take risks in your landlording journey - because from those mistakes will come some significant knowledge and experience points!
Mistakes are part of any learning experience - especially regarding real estate. So, here's our reminder: When you're figuring things out and feeling overwhelmed, don't forget that even your mistakes can become invaluable lessons if you approach them with an open mind!
In fact, mistakes are part of the learning process and are ultimately a great source of wisdom- so don't be afraid to take risks in your landlording journey - because from those mistakes will come some significant knowledge and experience points!

3. Have an accountability partner, mentor, or coach
(commitment)

Are you a female landlord starting out or considering taking your business to the next level? Well, there's no better way to fast-track that goal than by enlisting the help of an accountability partner and/or coach.
Having an outside figure providing guidance, expertise, motivation - and even a bit of tough love – can seriously kickstart success!
And what woman doesn't need a little boost for their business momentum? An accountability partner or coach on your team will provide crucial support during critical moments in your entrepreneurial journey. And it will be one surefire way to see those dreams come true with speed and finesse.

Are you a female landlord starting out or considering taking your business to the next level? Well, there's no better way to fast-track that goal than by enlisting the help of an accountability partner and/or coach.
Having an outside figure providing guidance, expertise, motivation - and even a bit of tough love – can seriously kickstart success!
And what woman doesn't need a little boost for their business momentum? An accountability partner or coach on your team will provide crucial support during critical moments in your entrepreneurial journey. And it will be one surefire way to see those dreams come true with speed and finesse.

4. Prepare your environment
(get organized)
Have you ever considered that the way your physical environment is organized could play an important role in building a successful business?
Creating a clutter-free environment is an important step toward maintaining clear focus and productivity - especially if you're a female landlord working from home!
It turns out that having an orderly system for keeping track of paperwork, organizing projects, and filing documents can make all the difference when it comes to streamlining operations and improving productivity.
Organizing creates a successful journey towards entrepreneurship; tidying up your environment is key for establishing achievements as a real estate investor and can help create powerful success for your business!

Have you ever considered that the way your physical environment is organized could play an important role in building a successful business?
Creating a clutter-free environment is an important step toward maintaining clear focus and productivity - especially if you're a female landlord working from home!
It turns out that having an orderly system for keeping track of paperwork, organizing projects, and filing documents can make all the difference when it comes to streamlining operations and improving productivity.
Organizing creates a successful journey towards entrepreneurship; tidying up your environment is key for establishing achievements as a real estate investor and can help create powerful success for your business!

5. Remember your intention
(stay your course)

Are you a woman landlord who's been feeling uneasy in the face of uncertainty and chaos?
If so, welcome to the club. Managing tenants, dealing with legal issues, and navigating shifting policies can be overwhelming.
That said, here's something we need to remember– it is still possible to stay our course as landlords and remain true to our original intentions.
Don't forget your BIG WHY. You decided to be a landlord because a specific goal lit up your mind. Whether it was financial freedom or work-life balance — make sure to stay on course and remember why you started in the first place.
Are you a woman landlord who's been feeling uneasy in the face of uncertainty and chaos?
If so, welcome to the club. Managing tenants, dealing with legal issues, and navigating shifting policies can be overwhelming.
That said, here's something we need to remember– it is still possible to stay our course as landlords and remain true to our original intentions.
Don't forget your BIG WHY. You decided to be a landlord because a specific goal lit up your mind. Whether it was financial freedom or work-life balance — make sure to stay on course and remember why you started in the first place.

6. Practice patience and perseverance
(don’t give up)
Being a successful property owner is not impossible — with a never-give-up attitude, you can make your dreams of becoming a woman landlord come true. Whether you're just starting out in the real estate game or have been an experienced player for years, it's easy to get frustrated when things don't always go as planned.
However, if you shift your focus from setbacks to successes and learn to keep pushing through whenever needed, nothing will stand in your way from reaching your goals. If you feel like you hit brick wall after brick wall and want to throw in the towel – don't underestimate the power of your tenacity.
We understand it can be complicated and overwhelming at times, but with patience and perseverance - as well as a bit of cheeky humor from time to time - there are ways of making the journey less bumpy.

Being a successful property owner is not impossible — with a never-give-up attitude, you can make your dreams of becoming a woman landlord come true. Whether you're just starting out in the real estate game or have been an experienced player for years, it's easy to get frustrated when things don't always go as planned.
However, if you shift your focus from setbacks to successes and learn to keep pushing through whenever needed, nothing will stand in your way from reaching your goals. If you feel like you hit brick wall after brick wall and want to throw in the towel – don't underestimate the power of your tenacity.
We understand it can be complicated and overwhelming at times, but with patience and perseverance - as well as a bit of cheeky humor from time to time - there are ways of making the journey less bumpy.

7. Acknowledge the small wins
(pat yourself on the back)

Ladies, it's time to give yourself a well-deserved pat on the back! Whether you're a novice landlord or an experienced real estate mogul – every success should be acknowledged.
It's important not to forget that every small win deserves celebration too! Taking the time to reward yourself for your hard work is essential in keeping your morale high and staying motivated.
Treating yourself with acknowledgment and appreciation when you take those small steps toward your goal can benefit your mindset and business objectives and give you more energy and enthusiasm to keep moving forward. No matter how big or small, every victory should be celebrated enthusiastically!
So, let's celebrate all those fantastic victories - because each one puts us one step closer to achieving our landlords' dreams.
Ladies, it's time to give yourself a well-deserved pat on the back! Whether you're a novice landlord or an experienced real estate mogul – every success should be acknowledged.
It's important not to forget that every small win deserves celebration too! Taking the time to reward yourself for your hard work is essential in keeping your morale high and staying motivated.
Treating yourself with acknowledgment and appreciation when you take those small steps toward your goal can benefit your mindset and business objectives and give you more energy and enthusiasm to keep moving forward. No matter how big or small, every victory should be celebrated enthusiastically!
So, let's celebrate all those fantastic victories - because each one puts us one step closer to achieving our landlords' dreams.



Things may seem a little bumpy at first. Just like when a car first starts rolling downhill, there may be some speed wobbles as you gain momentum. However, success is just around the corner if you stay the course and keep working hard (and smarter).
All in all, getting the ball rolling is half the battle. Once you have completed the kickstart steps be prepared for some serious momentum.
“Keep moving ahead because action creates momentum, which in turn creates unanticipated opportunities.”
~ Nick Vujicic

Things may seem a little bumpy at first. Just like when a car first starts rolling downhill, there may be some speed wobbles as you gain momentum. However, success is just around the corner if you stay the course and keep working hard (and smarter).
All in all, getting the ball rolling is half the battle. Once you have completed the kickstart steps be prepared for some serious momentum.
“Keep moving ahead because action creates momentum, which in turn creates unanticipated opportunities.”
~ Nick Vujicic
The feeling of finally being on track is indescribable; however, when the momentum starts, this is the time to keep moving forward.
Once you've made significant progress, don't just sit back and admire your handiwork— Repeat the seven steps, and the momentum will grow even higher to unbelievable heights!
Now is the time to look for ways to add even more momentum to the success you are already experiencing.
Keep pushing yourself to the next level!
Don't get complacent; give it all you've got and see what lies beyond. You never know how amazing things can be until you push yourself out of your comfort zone.
You might be surprised at how far you can go—and how quickly you can get there.
So, what are you waiting for? Get out there and start kickstarting your own momentum today!

The feeling of finally being on track is indescribable; however, when the momentum starts, this is the time to keep moving forward.
Once you've made significant progress, don't just sit back and admire your handiwork— Repeat the seven steps, and the momentum will grow even higher to unbelievable heights!
Now is the time to look for ways to add even more momentum to the success you are already experiencing.
Keep pushing yourself to the next level!
Don't get complacent; give it all you've got and see what lies beyond. You never know how amazing things can be until you push yourself out of your comfort zone.
You might be surprised at how far you can go—and how quickly you can get there.
So, what are you waiting for? Get out there and start kickstarting your own momentum today!

Keep Moving Forward
I Believe In You!
“The momentum of continuous action fuels motivation, while procrastination kills motivation.”
~ Steve Pavlina
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Mary Jo Whelan is a leader in the field of residential property rentals. She owns and runs a property management and renovation company in Baltimore.
Mary Jo started with no money, college education, or job. From these humble beginnings, she has grown her company to manage over 100 rental properties and manage over 50 rental renovations ayear.
She co-facilities a monthly landlording strategy meeting for a local REI group and is the past president of NAPRM, National Association of Residential Property Managers.
Mary Jo is also the founder of Lucrative Landlording for Women, an exclusive community for success-driven women landlords. Lucrative Landlording provides an elite coaching program, masterclasses, and networking events designed to help women landlords maximize their cash flow and keep high-quality renters.
Mary Jo is passionate about helping women landlords succeed in the field of landlording, secure their financial future, and create generational wealth.
In her spare time, she enjoys practicing techniques for furniture painting, gardening, and traveling. And yes, just for fun, she actually jumped out of a perfectly good plane.
The content presented in this document is provided for entertainment and educational purposes only and does not constitute legal or other professional advice on any subject matter. Lucrative Landlording provides information it believes to be accurate, however, Lucrative Landlording makes no representations or warranties about the accuracy or completeness of the information contained on this blog.